JOLLY RANCHER
’Keep on Sucking!’ Campaigns
The little brand that could.
For Jolly Rancher, we built an in-house animation studio and gave the hard candy a much needed rebrand: creating the ‘Fruit Gang’ and their new slogan ‘Keep on Sucking!’ (<< Hover)
It was a runaway success:
30% increase in sales
650% increase in reach
More than 3.5k pieces of content made
New business wins without pitching
And a few nice awards
JOLLY RANCHER
’Keep on Sucking!’ Campaigns
The little brand that could.
For Jolly Rancher, we built an in-house animation studio and gave the hard candy a much needed rebrand: creating the ‘Fruit Gang’ and their new slogan ‘Keep on Sucking!’
It was a runaway success:
30% increase in sales
650% increase in reach
More than 3.5k pieces of content made
New business wins without pitching
And a few nice awards
ALWAYS ON CONTENT
With our own animation studio, every spot was timely and relevant.
ALWAYS ON CONTENT
With our own animation studio, every spot is timely and relevant.
MOMENT SPECIFIC
We could make spots for key moments: championships, tv finales, award shows, and more.
MOMENT SPECIFIC
We could make spots to run at key moments: championships, tv finales, award shows and more.
SUMMER OLYMPICS
We animated (nearly) every sport at the Summer Olympics. Here are a few favorites.
SUMMER OLYMPICS
We animated (nearly) every sport at the Summer Olympics. Here are a few favorites.
LIVE ACTION
Sometimes we’d break into the real world.
LIVE ACTION
Sometimes we’d break into the real world.
PRODUCT INNOVATION
We worked with Hershey to create new products like the Jolly Rancher Hotties and more.
IT PAID OFF
Jolly Rancher won awards and the business of multiple Hershey brands without pitching.
PRODUCT INNOVATION
With Hershey, we created new product innovations like Jolly Rancher Hotties and more.
IT PAID OFF
Jolly Rancher won awards and the business of multiple Hershey brands without pitching.
A LOT OF STUFF HAPPENED
A LOT OF STUFF HAPPENED
